Drop everything you ever learned about writing long sales copy or blog headlines – Facebook ad headlines are different, yet again. For one thing, you only have a rigid 25-characters for your Facebook ad headlines (no exceptions), so they must be short, punchy and eye-catching.
Having great design on a content website will play an important part in your user’s overall experience. Good design can increase trust, while poor design can decrease trust. Better designed websites will get more opt-ins, more sales and more referrals.
So, you are an internet marketer. You have been doing your thing for about 3 years now and you are just starting to feel like you have a handle on what is going on. You feel like now is the time to take what you have going and start improving things slowly based on all of the data you have been able to collect.