As soon as you make the transaction request, bitcoin miners go to work. Their computers are trying to verify if this is a real and true transaction. In other words, they are checking the updated public ledger, known as the blockchain
With brand building, you can brand either your company name, or your own personal name – like Oprah or Emeril. This will depend on how happy you are being in the public spotlight, and how much of an expert you wish to be in your field.