Lower Cost = Higher Profits marketing via the internet is a million miles ahead of traditional marketing when it comes to cost and value. The biggest advantage of marketing online is you can advertise cheaper and change it at any time you like without having to involve a third party , you get full control of your campaign and how much it costs .
Your formatting options are varied. When you market online you have a wide choice of ways in which to present your content this includes infographics, presentations, podcasts and video marketing to name a few, this means you can vary the content you offer keeping your brand fresh and your audience interested.
Your marketing is interactive, one of the main benefits of internet marketing to your customers is they can reach you and share your content via your social media channels. Customers will also feel secure knowing they can easily contact you if they need too, This is something that goes a long way as many people are still highly wary of the internet and especially buying online winning your customers trust is essential.
It’s the perfect employee 24/7. Imagine an employee who worked twenty four seven was never late and always gave a great impression to your existing and future customers and you had to pay a fraction of the cost of a salaried employee. You would snap them up right? This is what a great online presence will do for you and so much more leading me nicely to my favourite benefit.
You can make money while you sleep! Imagine waking up sitting with a coffee after breakfast and checking your emails nothing special about that right? Now imagine checking those emails and finding that while you have been cozy in your bed you have made money. When you market online this is an absolute possibility. As well as your main products and services you can sell eBooks and courses based on your niche which can be found purchased and received by the customer without you having to lift a finger its automated profit 24/365 .
The worlds your Oyster, no matter where your business is based you can reach nearly every global market and online influence has a massive impact on offline sales. You can reach customers around the world at record speed and at the push of a button. Launching a new product? Simply email your existing customer list update your Facebook status and post to your blog and you have contacted customers both far and wide in an instant.
Benefits of online marketing for your customers
The Internet has changed the shopping habits of the customers worldwide thus making it much easier to shop for new products. Your potential customers can access the internet at any point of time and at any place day and night.
The benefits of online marketing for your customers are,
Shopping all the time: Internet is available all hours of the day and all days. So there is no time restriction for online shopping. Many online sales these days start at midnight encouraging customers to buy at any time. For instance, discount starts at any Date at midnight 00:00.
Clear comparison between two products: Customers have a very big advantage of comparing products without taking much pain. While sitting at home, one can easily choose two products and compare their prices then and there. The customers do not have to visit various retail outlets. One can simply open different window tabs to compare any feature of the product.
Clear product information: Here the customer is not dependent upon any sales adviser. There are chances of misinterpretation or mishearing what a sales person tells in a retail store. Whereas, the internet has comprehensive product information.
Transparent pricing: Pricing online is very clear and transparent for any buyer as well as seller. Customers can take advantage of price that may change regularly or take advantage of special offers that may last for a limited period only. Discounts in retail premises are not always successful to circulate the information regarding any offers or discounts.
Customers stay updated: The customers can keep themselves updated through e-mails, websites, online adverts and social networking sites.
Tracking purchases and choosing delivery dates: The internet provides the facility to deliver products at home with any inconvenience. One can choose the delivery date and track its exact location at any place.