How to Promote Your Green Marketing Strategy on Your Website

Your website should be the hub of all of your marketing activity. If you decide that you are going to offer a new line of green products and services, the first place to start marketing this fact will be your own website.

Tips for Pricing Your Green Products and Services

One of the most common questions in relation to green marketing and selling more eco-friendly products is what price should be charged for them. This can be a tricky issue because people who run a business, and their loyal customers, can often hesitate when it comes to changing prices

Do Your Customers Care about Being Green?

If you have been running a successful business for some time, you might be wondering about ways to increase customers sales or develop new products your target market might be interested in. One of the ways to expand your line while giving yourself the best chance of success is to consider “greening” your business, and/or the top sellers in your line of products and services.

Be a “Green” Role Model for Your Customers

If you have been thinking of becoming a green marketer – that is, turning your existing business into a greener one in order to attract customers interested in green issues – it is important to understand whether or not your existing customers are green already.

What Is Green Marketing?

Green marketing has two main aspects. The first is that it puts environmental considerations first when it comes to creating and selling products and services. For example, a lot of people use laundry services and dry cleaners. A green version of a laundromat would use cold water washing, water-efficient machines, gentle detergents, and energy-efficient washer and dryers. Some might even be solar powered.