There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these results to the sites demise. It takes money to maintain an income generating site; it also takes money to make money
Creativity. This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.
Every year there a number of digital conferences that occur, sharing how they have enjoyed brand success as well as the obstacles they have overcome. Recently at one of those digital conferences, Tesco shared their international viral video marketing campaign and we think it’s worth sharing further.
Your customers are important to you. In fact, they are your business. So how do you make sure you engage your customer and give them a valued experience? Good question!
Typically, marketing agencies benefit by using tools that allow them to see what the competition of their client are up to. From the results they find, they will then create their own campaign. It saves them time as they can use what’s already proving to be working (or not working) within the industry.
Customer engagement – in the world of consumerism it makes the world go round. So what type of content or offer do you engage in to keep the different types of audiences happy? Good question!
If you want to keep your customer connected, you need to create some type of communication life cycle. You can’t just sell to them and forget about them. In fact, you might call this the Holy Grail in engaging customers and keeping them connected to your company and your brand.
We all know that there is a need for relevant and targeted content for your audience. But do we have to stick to the corporate image or can we show who we are personally and perhaps even add some humor. That depends.
Customer Engagement is often overlooked. Yet every company should have their KPIS (Key Performance Indicator) and customer engagement goals set. So what should that look like?
When it comes to running a successful marketing campaign, it is pretty hard to argue with what Google has to say. They deliver the simplest form of services. Google doesn’t just promote the spirit of its own innovation, it also encourages its audience to participate in self discover, telling them they have the potential to make the most out of the internet, out of the web.
If you think about it, the customers that have purchased from you are special. You have their money – they liked what you had to say and offer and so they made a purchase. These customers now have their own unique perspective on customer engagement with your company, from finding your company online, to comparing you to the competition, and deciding to buy from you. What happens after that?
Improving your online customer engagement is key to your overall success. Let’s look at 4 ways you can use to improve your customer engagement.