People use Facebook basically to pass the time. It’s where they hang out between appointments; when there’s nothing to do; when they’re bored, depressed or just not in the mood for work; or when they need a little online “reward”, after completing a ton of homework or a boring project.
The targeting features provide two potential layers of boring down to help advertisers really zero in on their audience. The first set of questions asked in this section relate to:
Facebook requires that its accepted ads enhance user experience – not detract from it. There are certain types of advertisements that are not allowed on the site or are restricted in their targeting placement. They include:
The lack of competition on Facebook might be good news for Google at this point, but it’s also good news for you, too. Remember that 500 million active users?
There are plenty of places you can turn to spend your online advertising dollars, so why should you choose Facebook. There are numerous reasons why this social networking site is ready, willing and very able to help you supercharge your business.
Using Facebook ads for market research is one of the best ways to see if a niche is really on fire! But almost no one talks about using Facebook ads in reverse – as a source of valid ideas for market research.
Facebook is actually designed to lend itself to viral marketing campaigns. When one user clicks on the “like” button for an ad or joins a page, that user’s friends can see the action on their own news feeds. This, in turn, can pique that user’s friends’ curiosity and entice them to check out the link personally.
It doesn’t matter what you are trying to sell, the Internet is one of the best places to gain a following and build up a business beyond your wildest expectations.
You may have been given quite a few Facebook Ad tips by well-meaning friends or forum members. I just read one tip you should definitely avoid – and that’s creating a new Facebook account under a pen name for your business.
While the targeting works well for advertisers, it also speaks to Facebook’s desire to make the user experience better. It truly strives to only display ads to its users that those users are likely to enjoy seeing or learning more about.
It’s incredibly easy to create a Facebook ad, to help promote your website. However, the approval process may prove to be something of a challenging surprise, judging by all the complaints on the net by people whose ads are not approved on the first try.
Drop everything you ever learned about writing long sales copy or blog headlines – Facebook ad headlines are different, yet again. For one thing, you only have a rigid 25-characters for your Facebook ad headlines (no exceptions), so they must be short, punchy and eye-catching.