Tried and Tested Content Marketing Tips
Writing articles isn’t as hard as you may think. If you understand the rules of proper grammar, and you have a word processor or word processing software that includes a spell checker, writing articles becomes quite easy in fact. Here are some tips to help you out.
1. Don’t make it harder than it really is. This is the first mistake that most new article writers make. Think about what you want to say, then just start writing. Don’t worry about spelling or grammar, just write until you have said all that you wanted to say. Editing comes after the information is down on paper – or on your computer screen in a document.
2. Don’t get stressed over your topic. You already know what it is that you want to sell. Look at your product or service from a customer’s point of view. Visit forums where your customers participate and find out what their questions are. Base your articles on those questions, answering the questions.
3. Don’t make your articles too long or too short. Articles should be between 300 and 750 words, with the optimal length between 300 and 500 words. Use the word counter on your word processor, and don’t go over or under these words.
4. Do not submit your article the minute you finish it. Put it away and come back to it later. Read it over and make sure that you have said what you wanted to say, and then have someone else read it. Ask for constructive criticism, and really pay attention to what your test reader has to say.
5. You are writing an article, not a sales letter. The article should inform and lead readers to your website. The selling is done on the website. Articles that are obvious sales letters lose the reader’s respect and damage your credibility.
6. Stay Focused. Make sure your article stays on track. If you find yourself writing away from what you originally intended your article to be about, make a note about the new article idea you have accidentally found, and get back on track with your original plan.
7. Finally, write as you talk. Write like you are talking to a close friend. Don’t try to use words that you have to look up in the dictionary. Use your everyday language, and your personality will shine through. Allowing your true personality to shine through in your articles is the first step to building a relationship with your readers.
What type of article should you write? Were you even aware that there are different types? There are! In fact, there are five types of articles: the tips article, the story article, the personal experience article, the facts article, and the recommendation article. Let’s take a look at each type.
The tips article is of course an article that provides the readers with tips on a particular subject, such as how to quit smoking or how to design a website that converts well. The tips may be numbered, or laid out with bullets, and the title should include the number of tips that will be covered, such as ten tips to help you stop smoking now.
The story article is exactly what it says. It is used to tell a story that is not necessarily the writer’s own personal experience. The story may be true or it may be fiction, but it will almost always be about somebody else. The trick is to keep the reader reading!
The personal experience article will be about you and an experience that you have had that relates to your niche market in some way. For instance, ‘How I stopped Smoking’ would most likely be a personal experience article.
The facts article is simply an article that informs, using proven facts for content. For instance, “What Smoking Does To Your Body” would be a facts article, because you have medical science and research to draw from to provide content and back that content up with scientific proof.
Finally, there is the recommendation article. You must be very careful with a recommendation article. These are used to promote a product, but the content of the article must be informative in nature. For instance, if you are recommending a patch to help one stop smoking, the article cannot be ‘sales’ in nature. It must inform. For example, you might discuss the problem of skin irritations with such patches, and use facts or your own personal experience to show that a particular patch doesn’t cause the irritation that others do.
Many writers often combine different types of articles into one article. You can do this as long as you don’t run over 750 words in length. The important thing is to choose the article that you need to convey your message and get readers to visit your website.
Content Marketing and Blogging
Everybody is blogging these days! Kids, teens, moms, dads, and even grandmas are blogging. Due to the popularity of blogs, and the ease of use, even businesses blog. It could be the business owner blogging, in the case of a small business, or it could be someone hired to blog for a major corporation, such as Microsoft. Everywhere you look, there’s a blog.
You can use blogs in a couple of ways to help your article marketing endeavors along. The first way is to publish your articles on your own blog. Setting up a blog is easy. Most web hosting companies include blogs in the web hosting package, or you can choose a hosted blog, such as that found at www.blogger.com.
Make sure that your blog has syndication or RSS abilities, and allow your blog, readers, to syndicate your articles! This is a vital point in using blogs for the distribution of articles.
Simply get your blog set up, set up any categories that you want to have, and start copying and pasting your articles in. Make sure that you use pinging features so that blog directories are updated each time you add content to your blog. Also, visit http://pingomatic.com/ to have several services ping your blog at one time as well. This will help increase traffic to your blog.
The second way to use blogs to help your article marketing is to visit other people’s blogs that relate to your niche. When you find a topic that you have written an article about, add a comment, with a link to the articles (preferably to the article posted on your own blog), inviting other readers of the blog to read the article.
In most cases, it would be considered bad form to post your entire article on someone else’s blog. Make sure you simply link to the article instead of posting the entire article, and make sure that the article really is very relevant to the topic at hand.