Revolution of Digital Marketing
What is Digital Marketing?
Today nearly 80% of all the media that we consume come through digital channels. Massive internet usage and digital media have given rise to a new marketing concept called Digital Marketing. It is a broad area and considered to be the future of business development.
Digital Marketing is the most commonly used term for online marketing and it has several advantages over traditional offline marketing. With the help internet and mobile devices customer, these days have access to information from anywhere in the world. Marketers these days use digital tactics to attract and convert audiences online.
This new-age marketing method helps to gain a good reputation which is essential for a business to survive. It is the best way to reach out to your targeted audience. With the help of digital marketing, one can reach many customers at a very little marketing budget. Unlike traditional methods, you can measure the success of digital marketing campaigns with the help of analytical tools. Every year more and more marketers put aside traditional marketing and focus on this approach. Successful marketing campaigns can be accomplished by integrating traditional methods with digital marketing techniques.
Common Methods of Digital Marketing
Email Marketing
This is one of the commonly used methods of online marketing. Email marketing enhances business communication, cost-effective, and Eco-friendly. By this method, a message could be sent to a group of people by the use of electronic mail.
It is an efficient way to stay connected with your audience while promoting your business and also one of the easiest ways to reach your target audience.
Search Engine Optimization
It is an organic way of optimizing your online content to improve the ranking of your website on the search engine.
There are a lot of factors involved in ranking a website such as a title, keywords, relevance, etc. SEO helps to ensure that your site is accessible and improve the chances of being found by the search engine. It is classified into two types on-page and off-page optimization. On-page, optimization is achieved through the careful distribution of keywords and the quality of content on your site. Off-page optimization involves factors that are beyond the control of your website. The primary goal of link building is to get other websites links to yours to improve SEO.
Search Engine Marketing
When someone searches for information or a keyword, SEM makes sure that your site appears at the top of search engine results. It uses a variety of techniques that help the search engine to deliver your site to the web searchers.
One must clearly understand SEO before using SEM. It is one of the most efficient ways to spread your business across in this competitive world. Some of the components of SEM are ad auction, bid, and quality score. Your maximum bid for a keyword with a great quality score determines your ad position.
Pay Per Click
The fastest way to reach your target audience can be achieved through P P C campaigns. You pay each time when someone clicks on your ad. For example, if you pay 1 dollar per click and when 1000 people click your ad it will cost you 1000 dollars. Based on the CTR (click-through rate) the performance of your ad campaign is determined. It generates faster results by targeting the right people at the right time and at the right place. Since it costs money it is suitable for businesses that sell products/services.
Social Media Marketing
The process of marketing through various social media platforms such as Facebook, Twitter, and Instagram is known as Social Media Marketing. The primary objective of SMM is to produce content on social media that help an organization increase brand awareness and customer reach. In social media companies can share content to achieve marketing goals.
Display Advertising
It is a form of conveying a message with elements like images, logos, graphics, audio, or video to communicate to the target audience. Also known as banner ads, it gives a unique opportunity to re-target the ideal audience. You can also display ads to people based on their search behavior. Generally, display ads are seen alongside search engines such as Yahoo, Bing, and Google.
Content Marketing
This type of marketing is done by creating and sharing free content to attract new prospects and retain existing customers. Informative content is shared in the form of articles, videos, infographics, etc. It helps in building strong relationships with your audience by providing them with relevant high-quality content. Your business goal should be aligned with content strategy to gain critical success.
How a Fresher would Benefit from Digital Marketing?
In the digital world, online marketing is essential for running a successful business. Marketers these days are adapting from traditional to digital approaches.
Digital marketing provides small businesses with resources to perform sales and marketing that were previously available only for large companies. It ensures the survival of online businesses. Today, brands are putting more focus on digital marketing than ever before. Digital marketing skills are in serious demand and provide a unique competitive edge for one’s career. It offers great opportunities around the world.
There is a wide range of digital marketing roles which include jobs related to social media as well. It also provides a variety of opportunities to start your own career as an Entrepreneur. There are lots of benefits that digital marketing professionals can look forward to in the upcoming years. More companies embrace digital marketing as their primary marketing strategy which creates plenty of job opportunities for freshers. The future of digital marketing seems to be very bright at the moment.
3 Mistakes To Avoid In Digital Marketing
When it comes to digital marketing, there are things that you simply need to avoid so that you will not waste your time.
Unfortunately, these are widespread mistakes, and if you are able to avoid these, you will be able to have an edge on your competition.
If you are serious about being a successful digital marketer, then you need to focus on these mistakes and remember to avoid them.
Not having a niche
Making your presence known online is all about having a niche. If you fail to choose a good niche, you will never be able to really succeed.
This is because the internet already has a lot of competition and so you need to find a niche where you can excel and actually get traffic to your site.
Rushing the process
Too many people simply try to get overnight success and this is not going to happen. If you are serious about being able to succeed in any aspect of life, rushing things will only make things worse.
You need to take it slow and focus on long term success. Once you realize that patience really is a virtue, you will see that your online journey will only get better.
No originality
The internet has a lot of content and so you can’t be a copy of other things. You will need to be original and have your own style on the internet.
Once you are able to do this, there is no stopping you from succeeding.
If you are able to avoid these simple things, you will be able to really make your presence known on the internet.
Most people will admit that these are the simplest mistakes to create and if you avoid these from the very beginning, you will be able to really prosper online.
Marketing for Beginners
Internet marketing for beginners is somewhat of an oxymoron. This is because while in theory, the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing.
With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies which can help a business owner to launch his own Internet marketing campaign.
We will cover concepts such as creating a website, placing banner ads, sending out e-newsletters, orchestrating an email marketing campaign, and optimizing your website for search engines.
One of the most basic steps for starting an Internet marketing campaign is to create a website. If you don’t have a website or have a poorly designed website you should consider creating or re-designing a website to adequately market your products. If you do not have experience in web design, there are a number of software packages that make it simple for those with no design experience to create a functional website.
However, hiring a web designer is worthwhile because he can work to create a website that is attractive, functional, and suitable to your products and series. He can also help you include more advanced features on your website.
Banner ads are another popular option for advertising your business on the Internet. Banner ads are advertisements that typically appear along the top of a website but they may also include smaller ads in other locations. Banner ads typically include graphics and text which entice Internet users to click on the advertisement. Once a user clicks on the ad, they are directed to your website.
This type of advertising can be very effective when care is taken to place the advertisements on high traffic websites which attract an audience who may have an interest in your products.
Sending out e-newsletters can also be a part of an effective Internet marketing strategy. E-newsletters are essentially emails that may contain a variety of information including informative articles, useful quizzes, relevant advertising, or any other information which is deemed worthwhile for the recipients of the e-newsletter.
The importance of these newsletters is that they can be used as marketing tools that are not viewed by the recipients as an advertisement. One way to do this is to incorporate links or other soft sale approaches into the copy of the e-newsletters. However, care should be taken to keep these references minimal so the e-newsletter is not viewed as spam.
Email marketing campaigns can be another successful aspect of an Internet marketing campaign. Email marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services. Care should be taken in sending out these emails to avoid sending emails that are unsolicited and will be viewed as spam.
One way to do this is to only send out the emails to users who have requested inclusion on an email mailing list. Another way to do this is to provide value in the emails as opposed to just including advertisements. This can be done by offering relevant advice in your emails and other useful information that may be of interest to the recipients of the email.
Finally, optimizing your website for search engines is a critical aspect of an Internet marketing campaign. Search engines rank websites according to quality and relevance for particular search terms. Many Internet users appreciate the effort of search engines and use these search engines to find the best websites on a particular subject. This means the Internet users are likely to only visit websites that rank well with search engines.
Therefore if your website is not high ranking, you are not likely to generate a great deal of traffic from Internet users who use search engines to find relevant websites. Top ranking websites are likely to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will likely enjoy some degree of success in improving their traffic.
