Like any advertising arena, there is some competition. Advertisers, however, are often amazed at how little competition there really is on Facebook. Since it is tricky to get a successful campaign going on this site without knowing some secrets, many advertisers turn away and stick with mediocre results Google can produce.
This is a mistake. The competition in certain niches is nil on Facebook, but this is not the case on Google where thousands of advertisers compete for ranking and position while pouring their money into a pit that may or may not produce results.
Facebook obtains an estimated 80 billion page views a month.
It costs less than Google Adwords and at present it only has about 1/20th of the advertisers fighting for placement that Google does.
The lack of competition on Facebook might be good news for Google at this point, but it’s also good news for you, too. Remember that 500 million active users?
Now is the time to launch Facebook campaigns and carve your niche without the fierce and costly competition found on Google. Facebook has the users and the opportunity just waiting for those who are savvy enough to climb on board.
Even in niches where Facebook has competition, advertisers often find the costs for placing successful bids are much less. This is because Facebook is really just now launching its advertising efforts and its pricing point is lower. Some marketing experts say that Facebook is today’s Google Adwords from about five years ago.
The time to get in on this advertising platform is now while the pricing is low and the competition is not as fierce. It won’t be long before others discover the potential Facebook has to offer. Once attention is turned in this direction, the competitive nature of the site is likely to go up along with costs.
To get started launching your Facebook campaigns, you need to have a good understanding of how this advertising program works. It is different than Google and other similar online venues for advertising. The differences, however, are what make the potential so very high.
Henry Starks is a blogger, guest blogger and marketing manager. He creates and develops new marketing campaigns, writes articles about online marketing, social media, website design and many more.
Freelance Blogger | Content Writer | Social Media Management | Pro Cannabis Enthusiast | Local Activist |