When you read content by someone who's found their voice, there's a really distinct ring to it. You can tell they're really passionate, really self-expressed and really know what they're talking about.
People are moved by those who speak with their real voice. Yet what most people don't realize is that almost everyone who's found their voice had to put in a lot of work to find that voice. It doesn't usually come naturally.
So how do you find your voice as a content marketer?
If you're speaking from your real voice, you're probably going to turn some people off. However, you'll also really attract the kinds of people you should be attracting.
People who have strong voices are polarizing - Some people like them, others might hate them. But that's how real followings are built. Seldom is a following built from people who try to please everyone.
When you're writing content, try to write as if you were speaking one on one to a friend. Write naturally, in a casual yet self-expressed and passionate manner.
Care about the Impact You Want to Make
Can you tell the difference between someone who's written something and really cares if you succeed, versus someone who's just writing the content to write the content?
Most likely, you can tell that the former has a completely different feel to it. Naturally, it's the people who really want to help us that we feel drawn to.
When you're writing content, ask yourself: Who are you trying to help with this content? How would you like their life to change as a result of you writing this content for them?
If you really want to help people, they can sense that. It comes through in your writing and your voice. It creates loyalty.
Your voice isn't "one thing" that people can point to and say whether it's good or not. It's more of the overall vibe of your content, how everything you say is presented. A great voice will create a sense of community, loyalty and following, while a weak voice will turn people away from your content.