Are you using Facebook to promote your online business? Most people do, and they see great success from it. But even the best internet marketers may not be using Facebook to its full potential.
In this article, we’re going to discuss four of the ways that you are losing customers on Facebook if you aren’t taking advantage of those features.
Putting the image of a clickable button on your cover photo and changing your description to provide a link to your opt-in page is one of the best little-known ways to use Facebook to gather leads. It isn't as effective as the more popular ways of using Facebook, but there is no reason not to use it and every reason to start, because it will bring in a few leads.
One of the most underused features of the Facebook business page is the CTA (call-to-action) feature that Facebook provides. Facebook allows – and even encourages – companies with a Facebook page to send traffic directly to their website from Facebook or to call them on the phone. But most people don’t use it. In fact, most people probably don’t even know it exists.
The “About” section of your Facebook page is where people go when they want to find out more about your company. It is a great place to put a link to your website or your opt-in page. Even though people don’t go to that section very often, it is silly not to direct them to a place where you can convert them when they do. They are already primed to know more about your company, which means the best place that you can send them would be to your own website. They can look at your products, join your email list and satisfy their curiosity all in one shot.
The “story” section of your page is another place that is often skipped over by businesses. But you definitely want to tell your story to customers. They want to know more about you, and this is a great opportunity to turn Facebook fans and casual visitors into buying customers that will remain loyal. Plus, if you put a link in your story section, then it will become clickable and you can direct them to your opt-in page, your regular website, your products page or wherever you want them to go.