If you have been on the internet a while, researching either how to make money online or how to promote your business online, then you have probable heard of internet marketing links and their value. Links increase the value of your site in the eyes of the search engines and also help to drive traffic. However, not all links are created equal and some have more effect than others.
Internet marketing links affect the page rank of your site and different types of links have different effects. For example, inbound links from other sites increase the relevancy of your site in the eyes of the search engines, while internal links allow search engine crawlers to find other pages of your site.
The greatest value to your own website lies in inbound links and there are several ways you can get these internet marketing links.
1. Request links. This is one of the most straight forward ways to get a link but it can also be one of the most difficult. Essentially, you have to contact other website owners requesting a link back to your site. Remember, though, that the relevance of the site linking to yours is important. The higher the relevance in terms of similarity in topic, the more value the link has. The less relevant the website is to your niche the lower the power of the link, but it is still more valuable than not having any links at all.
2. Writing articles. This is probably the most popular method of gaining internet marketing links and involves writing content on the same or similar topics to what your site is about. This is then posted to article directories and relevant websites in the form of guest posts. This is a valuable strategy because not only does it provide links but can also drive traffic if the content is useful and people want to discover more about that website.
3. Press releases are a great way to gain exposure, both for linking purposes as well driving traffic. The advantage to press releases is that they have a good chance of getting picked up by various publications, both online and offline, which increases exposure exponentially. And it’s all free.
4. PPC and paid links. Another method of obtaining links is via pay per click advertising campaigns or paid links. Pay per click campaigns usually involve bidding for a certain keyword with the major search engines and paying only when someone clicks on your link to access your site. Paid links can also come from other websites and blogs.
5. Affiliate programs are another great way to increase page rank through internet marketing links, as well as a great source of traffic and sales. Essentially, an affiliate program means that, for a percentage of a sale, people will promote your product or website on their own sites. This is an excellent way to increase your sales and exposure.
These are a few of the methods that you can use to obtain good, relevant internet marketing links that will help increase your page rank and thus your position in the search engines.