What Is the Importance of Social Media Marketing?
In the world of technology, communication has become easier than ever. The world has now shrunk from a vast populated land to a network of communicating individuals living in a global village. People from all over the globe have come closer together and distances have decreased to the extent that an individual is merely a click away.
In this ever-growing network of people a new theory has emerged, the idea of 6 degrees of separation. The idea behind this is that between you and any other person in the world is only a chain no longer than six people. This emphasizes the significance of online communication and the way it has made the world a whole lot smaller.
This is the power of social media and the developments in online communication. A happening in one part of the world reaches the second part in a matter of seconds. Imagine if that news or happening was about you. The significance of this technology is the ease it provides. Using this tool to your advantage can give you a large number of benefits.
Social Media Marketing brings global fame to your name.
This is your ticket to international level fame. Your company or your name could be known throughout the globe with millions of followers and fans. Millions of people can access these sites where people come to communicate online and express their views. Once you step into the world of social media marketing all of these people become your potential prospects. Your services are merely a single search away.
Promote your business or product as a serious product.
This technology provides you access to virtually the whole world and all its inhabitants. They are there to read and share anything that you have to say. This is your chance to establish an image for yourself that “Hey! I am here to do business” and “I am serious about the product or services that I provide”.
Brings you closer to thousands of people without much effort.
Social media marketing is practically free. If you were to attempt to reach out to millions of people through physical means you would have to make a lot of investments. This technology is the way to most efficiently reach out to your potential clients, not only in terms of finances but in terms of time as well.
Gives you feedback on the type of viewer you have.
An interesting thing about marketing on these social websites is the level of feedback that you can expect. Using social media marketing can in fact educate you about the people who are or might be interested in your product or service. This gives you a better chance of altering your campaigns to gain improved results. You may learn about the number of people who visit your page, or the ages of people who comment or share your posts, or even their ethnicities, localities, religion, hobbies, and preferences. You educate the world about your product and social media marketing educates you about the people who took interest in it. You get to know them personally through the network of social media.
Established an efficient communication channel between you and your client.
Your client may have some issue or he may need help or want to enquire more about your product. Your presence on social media allows you to respond to him on a personal level. This in turn assures the client that you are responsible and instills a sense of trust.
Your company is seen as a person.
Generally, people might not prefer to do business with a company or a corporation and prefer to work with individuals. This is because a person is real; he has a real presence in this world, he is someone you can relate to, he has feelings, thoughts, and emotions. Having your business on social media gives it a human personification. It appears to be more of an individual than a company; someone people can talk to; someone people can reach out to. This creates a comfort zone between the clients and your company and produces benefits for both.
Makes you more accessible.
Social media sites ensure your presence 24 hours a day, 7 days a week. Your client can easily drop off a message and you can choose to reply as soon as you wish. This strengthens the bond between you and your customer and inspires a feeling of loyalty for your brand. This constant availability cannot be found when dealing with a physical office due to office opening and closing times. This ease for the customers to reach out to you in their time of need can only be ensured by social media.
Social media levels the playing field.
Whether you are a multinational company or a single person start-up, in the world of social media you are all on the same level. Your finances and resources may not make much of a difference when it comes to social media. What does make a difference in your skill to communicate and attract people and the quality of the product or services that you provide? In the physical world, new start-ups would face immense financial difficulties in trying to promote themselves, while the marketing of giant enterprises would continue to dominate. Social media network gives you a fair playing field to show your true spirit and skill.
You might discover new potential clients or customers.
While reviewing your feedback of viewers you might begin to see obvious patterns in your business response. People from a particular region that you might never have thought of are showing a lot of interest in your product are your best clients. These patterns will also allow you to see certain untapped markets that you can exploit. You can swiftly move and make use of the opportunity.
The marketing campaign is easier to manage and cost-effective.
Setting up a social media marketing campaign requires much less effort than actually setting out to physically execute your marketing campaign, for example, putting up banners or advertisements, etc. in order to get your message across. Social media marketing is relatively easy to manage and quite frequently updated.
Your network grows exponentially.
As more people add to your social network, they become the cause for more people to join in. As the people keep adding the rate at which people are added grows with them. And as the tree branches out, so will your business.
People are more receptive to Social Media.
People tend to pay more attention to things on social media. The reason is that people feel that compared to mainstream marketing social media has no political agenda behind the information or the presence of any big corporation trying to sell their products. It is just people sharing their knowledge and opinions. Therefore the people tend to pay more attention to social media posts and are more influenced by them as opposed to specialized advertisements. People regularly check their social media feeds for posts that their friends and family make, and there you are, right in between all their posts with your latest news or promotion. The readers are bound to pay attention to what you have tried to communicate and then forward the news to their acquaintances and the message will spread exponentially.
Social media is the new generation of communication and information transfer. Almost everyone is keeping their presence online visible. You should not stay behind the competition and use this technology to your advantage.
How To Simplify Your Social Media Marketing Strategies
Social media marketing strategies can get incredibly complicated. There always seems to be so much to do and so little time. However, there are ways to keep it simple once you know-how.
1. Know your niche.
The niche research you did when you first started your business should have revealed your people’s interests, pain points, problems, and spending limits. If you’re not sure, do some research. Above all, find out where they spend their leisure time on the Internet and target those sites. There’s no point in banging away on a social network if the ideal customer in your niche isn’t hanging out there.
2. Brainstorm hot content.
Hot content is the kind of content that will appeal to those in your niche. As you do your niche research, you will probably see the same questions coming up repeatedly. Make a list of them and create content that answers these questions. Be sure to create paid products that do as well. Free products lead to paid products.
3. Leverage the content you create.
Make every piece of content you create work hard for you. One of the best ways to do it is to put it into more than one format. For example, your content could be an article, top-10 list, or a PowerPoint deck. Your deck could become a video on YouTube which you would then embed on your site. You could also share the deck at popular sharing sites like SlideShare, owned by LinkedIn, which has very convenient sharing buttons for all of the major social networks.
4. Create a publishing schedule.
Once you leverage your content, schedule it. You obviously can’t publish leveraged content on the same topic back to back, but you can use your blog scheduler to set the date and time in advance and, for example, publish one each month for several months.
Make video your priority, though, to build up a robust YouTube channel full of interesting content that will gain followers.
If you are working alone, create your own calendar and follow it. The plugin Editorial Calendar for WordPress is incredibly useful. If you are working in a team, set up a shared calendar to make sure something of value is being published regularly.
5. Use automated tools.
WordPress has a range of plugins that will create share buttons so people can just click to share on the social networks. In addition, they have plugins that will announce your new content on your social sites automatically, such as WordTwit for creating a link to your content on Twitter.
Then there are specific tools that will allow you to schedule posts in advance, such as Buffer, which will link with a number of different networks, and ViralWoot, which allows you to schedule Pinterest pins in advance. These tools have both free and paid levels, so you have nothing to lose by trying them out and seeing how useful they are. If they make your publishing on social networks easier, the cost will more than pay for itself in terms of the amount of time you will save.
6. Make an appointment with social for 1 hour each day.
Social media can devour your time if you’re not careful, so block out 2 appointments of 30 minutes each, morning and evening, so you minimize the danger of getting distracted and wasting hours wandering around in an unfocused manner.
Once you get things organized, outsource the work to a reliable virtual assistant. Draft in your teen or neighbor and free up your time to build your business in other ways.
Marketing Potential of Snapchat
Snapchat is all through in the news for refusing a 3 billion. Since then there is numerous public spat between Facebook management and Snapchat management.
Why was Snapchat needed most by Facebook?
Snapchat is cool
It is one of the most widely perceived cool apps in the world. It is growing at a neck-breaking pace and reached 50 million active users before any of the other startup social media applications. The application is most loved by teenagers who unlike the previous generation understand that whatever you leave on the internet it remains there forever.
It is entirely engrossing
If you are using it then, you are completely in it. Unlike the other social media network it has taken the generation’s question, have you missed something critical to the next level? It is an entirely engrossing, serious person, and to a great extent private. This intimacy is the factor that is driving its growth because teenagers like the previous generations able to keep their friend circle closed rather than an open one.
Snapchat is a dream for marketers in today’s media environment in that every one of individuals is bombarded with more than 100 ads a day across many platforms. Snapchat gives a tool that is seriously private. What it provides is 100% user attention and involvement. The client has to have the thumb on the screen to maintain the message rolling.
Even though Snapchat has persisted in advertising to this time, it can be well assumed that once it reaches a certain scale, it can be much responsive to it. That can provide an entirely new metric to the advertisers – Active user engagement level.
How long the user watched the advertisement or how long he or she contemplated about the deal and what action he or she took the message. It will open new frontiers for online advertising as advertisers were not only able to learn what is the reach of the message, on how many screens it got displayed, what people were searching for but also how time they spent on advertisement and what action they took. What type of ad takes how much response time and what can be done to better the message.
The vast opportunities of highly personalized, time and space-specific advertisement based on the platform have just opened. This revolution will be further fueled by Snapchat and upcoming technology devices. Now is the time for your business to take the lead and it is believed that Snapchat could be the way forward, especially if you’re targeting young millennials.