Keeping in Touch with Past, Current and Potential Clients

A lot of business owners make the mistake of focusing on potential clients so much that they neglect their current and past clients. This can be a big mistake. Past clients who are happy are your best resources for word-of-mouth marketing and recommendations

Pricing Strategies for Attracting Top-Notch Clients

Pricing is the core element of any business. There are numerous techniques to set prices, but your starting point should be what your time and expertise are worth. You don’t want to sell your services too cheaply because you might be seen as inferior to other vendors.

5 Interview Questions to Ask When Hiring a Freelancer

More and more companies, both big and small, are starting to utilize freelance workers to help with growth and other business needs. Outsourcing projects to freelance workers utilizes a different approach than hiring someone in-house. When interviewing freelance workers,

How to Avoid 5 Common Outsourcing Nightmares

When you are first getting started with your business, you may make the mistake of outsourcing your core business tasks. While this might be fine to do in the later stages of your business, it can turn into a nightmare when you are first starting out. The core tasks of your business are your responsibility,

The Viral Potential of Facebook

Facebook is actually designed to lend itself to viral marketing campaigns. When one user clicks on the “like” button for an ad or joins a page, that user’s friends can see the action on their own news feeds. This, in turn, can pique that user’s friends’ curiosity and entice them to check out the link personally.