A lot of business owners make the mistake of focusing on potential clients so much that they neglect their current and past clients. This can be a big mistake. Past clients who are happy are your best resources for word-of-mouth marketing and recommendations
Pricing is the core element of any business. There are numerous techniques to set prices, but your starting point should be what your time and expertise are worth. You don’t want to sell your services too cheaply because you might be seen as inferior to other vendors.
With brand building, you can brand either your company name, or your own personal name – like Oprah or Emeril. This will depend on how happy you are being in the public spotlight, and how much of an expert you wish to be in your field.
Many companies are now hiring freelancers in order to do particular tasks which are either too tedious for them to wish to bother with, or which they don’t have the staff to cover. This being the case, there are many opportunities for virtual assistants and other service providers
There are a number of common mistakes freelancers and service providers make when they are trying to attract high-quality clients. Avoiding these mistakes can mean the difference between struggling or running your business smoothly, with a steady stream of clients willing to pay you what you are worth.
Your portfolio should contain examples of each service you wish to offer. Give each a name and hyperlink to it. If you offer a range of services, put the links into categories as well – such as WordPress administration, content creation, and so on.
However, in order to get clients, you usually have to answer their unspoken question, “What’s in it for me?” This might require more direct input, helping you forge connections with potential clients. Through developing a relationship with them, they are much more likely to be willing to give you a try.
Some business owners make the mistake of asking for a referral as soon as the new client has signed up. The trouble is, how do they know whether they like you or not? Ask for referrals once a project has been completed. Also ask in your regular email newsletter to clients.
Content curation is a means of sharing great content at your website without having to write it from scratch yourself. There are automated services that you can plug into your site, such as Taboola.com or Outbrain.com, which will post interesting articles on your site in the location of your choice
One way to drum up business is to advertise. However, since ads cost money, you need to develop a strategy that will give you the most bang for your budget.
People use Facebook basically to pass the time. It’s where they hang out between appointments; when there’s nothing to do; when they’re bored, depressed or just not in the mood for work; or when they need a little online “reward”, after completing a ton of homework or a boring project.
The targeting features provide two potential layers of boring down to help advertisers really zero in on their audience. The first set of questions asked in this section relate to: