Unlike Google that only relies on keyword matching, Facebook can help advertisers reach people based on their age, geographical location, interests, hobbies, age and so on. Interest-based targeting can be especially useful for advertisers with distinct products or services that don’t appeal to a general audience.
One of the biggest benefits of Facebook’s targeting is its potential ability not only to gain results, but also to save money for advertisers. The targeting ability on Facebook is so precise that “wasted” clicks are not generally a concern. The reality is if an ad shows up on a user’s progress through the site, Facebook has very good reason to believe that person would have an interest in the product or service being offered.
While the targeting works well for advertisers, it also speaks to Facebook’s desire to make the user experience better. It truly strives to only display ads to its users that those users are likely to enjoy seeing or learning more about. The long and the short of it is Facebook’s targeting methods are exceptional for users and they’re fantastic for advertisers who are serious about zeroing in on certain demographics.
Henry Starks is a blogger, guest blogger and marketing manager. He creates and develops new marketing campaigns, writes articles about online marketing, social media, website design and many more.
Freelance Blogger | Content Writer | Social Media Management | Pro Cannabis Enthusiast | Local Activist |