If you have competitors in your niche, which is very likely, then you can learn a lot from them and even steal their ideas (legally) so that you can be on the same playing field. Why not let your competitors do all of the work for you and then do the same as them?
Everyone that starts a niche marketing business has the same problems. They need to create an attractive website and drive targeted traffic to it. They need to convince their visitors that they have the best content and all of the answers that they need to solve their problems. So what can you do about this?
Others were there before you
When you enter a new niche market there are always going to be other people that got into the market before you did. They will have had to overcome all of the problems that you now face to establish them in the market.
Your competitors will have come up with solutions to these problems and this is excellent news for you. Rather than have to tackle the problems alone you can reverse engineer their website and their marketing to see what they have done.
Look to Improve on what your Competitors have done
We would never condone you stealing all of your competitor’s ideas. What you can do is look to see what they have done and think about how you could improve on this in your own niche marketing business. By doing this you can offer the same target audience a better experience than your competitors are currently offering.
Think about this for a minute. Your competitors will have spent time, effort and money creating their website, their content plan, and their marketing plan. When you reverse engineer what they have done there is no need for you to reinvent the wheel. All you need to do is think about how you can do it better.
What Content Are they providing?
You can look at all of the content on your competitor’s website. What kind of subjects are they discussing? How are they providing value to their visitors? If they have an email list then sign up for it to see what kind of email content they are sending out.
It will be easy for you to find the associated social media accounts. Usually, your competitor will publish these links on their website. Take a good look at all of their social accounts and see what their engagement level is. Do people share their posts and make comments? How does your competitor respond to comments?
What kinds of posts do your competitors make on social media platforms? Look for posts that have generated the most engagement and plan to provide similar posts on your social media accounts.
Do your competitors use Google Adwords, Bing Ads, or Facebook Ads to promote their website? If so how do their ads read? Can you learn from this and do it better? What is their Facebook page like? Do they belong to any group or maybe have their own group?
Reverse Engineering is a Legitimate Shortcut
Never be concerned about reverse engineering what your competitors are doing. If you were in their position they would reverse engineer your website and marketing in a heartbeat. You will need a keen eye for detail while you are looking at what your competitors are doing. But as long as you don’t copy them it will not be a problem.