When you kick off to create your lawn care business, the spine of that business is that roster of loyal purchasers. When you can take good care of the mowing, edging and other simple lawn care functions that those purchasers require of you, that is the foundation of a remunerative lawn care business. But as the proprietary of the business, you are systematically thinking of manners to increase your business and reach the following plateau of profitability and growth.
One level of growth comes from earning new purchasers for your existing services that you and your crew do so well. promotion, publicizing and networking to friends and neighbors of your existing purchasers are all reputable ways of adding purchasers to your roster of loyal customers who will help you become more remunerative this year. But there is another level of growth that do just much to improve the profitability of your firm and that is up offering to your existing buyer base.
Up offering consists of initiating and selling new services to your existing purchasers to broaden the diversity of things you can do for them. Up offering has been guaranteed to be one of the most reliable alternatives to increase profits and to grow your business without having to spend any cash in promotion or publicizing. That is for the reason that your existing customers previously know you. They are accustomed to how good you are at what you do. So when you can offer a new service or a diversity of services to them that they can make the most of, they are open to your promotions for the reason that that relationship is previously there.
You in addition have loads of credibility with your purchasers as a lawn care expert and that credibility may be translated into more business from the purchasers you previously have. By maintaining your client's yards looking splendid, your customers create a trust that you know what their yards and gardens require. So if you come to them with extra services that are natural add on services to what you previously for them, that is a natural expansion of that relationship of trust.
An simple to implement up sell is to offer fertilization and weed control services. Since you previously spend time on your customer's yard each week, it would be easy enough so you can apply the right sort of yard antidote to keep the weeds down and the yard growing full and lush for your purchasers. You can in addition apply pesticides and pre-emergent in the fall and winter and in that way offer year round services to your purchasers.
Once you get your purchasers thinking of you as their "go to" service for whatever that might require to be completed on the property, the diversity of services you can offer are extensive. You can provide services as diverse as cutting and delivering firewood, repairing fence, placing and then taking down Christmas lights, cleaning gutters, tree trimming and gardening.
Before long, it will be your purchasers thinking of manners you can up sell to them. It will be your job to continue skyrocket the capabilities and uses of your equipment and your crew to provide those services to your purchasers. But in doing so, you are becoming more worthy to your existing buyer base. And you are going up the size of the weekly or monthly bill those purchasers happily buy your services. That is clever marketing and clever business management further.