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Why Your Business Needs Video Marketing

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More Reasons to Use Video

Firstly, consumption is more likely with video content. People are becoming less and less likely today to read through textual content in its entirety. This applies to everything from eBooks and reports, to blog posts and articles. Consumption of video requires less effort on the part of your audience and more information can be digested in a shorter amount of time.

Finally, although this may come as a shock, video content can actually be easier to produce. This depends, of course, on a number of factors. If a video is in either “talking head” or screen recording format, it can actually be quicker to produce and convey than writing an article or blog post (this assumes that the videos do not require large amounts of editing or post-production)

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