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Attracting Clients by Henry Starks

Why Information Products Are Great for Brand Building

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Once you become a freelancer or service provider, it is important to consider how you can stand out from the crowd. One of the best ways to do this is to create information products in order to build your brand.

brandBranding Made Easy

With brand building, you can brand either your company name, or your own personal name - like Oprah or Emeril. This will depend on how happy you are being in the public spotlight, and how much of an expert you wish to be in your field.

The important thing is that you present a consistent impression of quality and professionalism across everything that you do. This includes your website and anything you may sell at it, including information products.

Information Products

Information products are one of the most popular items selling online. Online education is booming, both formal and informal. People are always interested in learning more about things that can improve their lives and solve their main problems. If you can offer the types of solutions that people in your niche or industry really need, then you should have no trouble finding clients for your business.

What Kind of Information Products Should You Sell?

There are a number of information products that sell well online.

1. EBooks

The easiest type of information product to create and sell is an eBook. You can create one in Microsoft Word, add some images, and then upload it to the Amazon Kindle program. Amazon will convert the book for free and then make it available to their customers once you decide to publish the book.

When you are brainstorming topics for your eBook, start with the title. It should offer a value proposition such as "How to ____."

Next, you will need an attractive cover because people really do you judge a book by it. You can connect with excellent artists at Fiverr.com and get a professional-looking cover at an affordable price.

Finally, you’ll need is marketing material for your book. Write your back of the book copy, or marketing blurb, in a way that speaks to your target audience. Use keywords and phrases and mention some of the key things they will learn if they buy the book.

2. Paperback Books

Once you have set up a digital copy online, Amazon allows you to create a paperback version through their CreateSpace.com print on demand publishing unit. You would use the same Word document, with page numbers added, and what is termed a cover flat. The flat is the front cover, spine, and back cover of the book laid out one after the other, with the spine the correct size of the thickness of the paperback book. You can easily find someone on Fiverr.com who is able to do this according to your specifications.

3. ECourses

Sites like Udemy.com pair up those who have a topic to teach with those who wish to learn. You can make good money and raise your profile in your niche.

4. Multimedia Courses

Some content sellers like to create multimedia courses with an eBook, audio, video, handouts and more. It does take time, but it also adds to your prestige and these products will command a much higher price tag than a simple eBook.

5. Templates and Other Information Packs

Templates, cheat sheets, spreadsheets with formulas and more can all help your target audience work better, faster and smarter.

Branding

When creating any information product, be sure to put your logo and URL on it. Try to make everything look consistent in terms of color, fonts and style. In this way, you will soon create an entire product line that represents your brand.

If you are not already offering information products in conjunction with your business, begin brainstorming what your audience really needs and start planning your first product.

brand
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Henry Starks

Henry Starks is a blogger, guest blogger and marketing manager. He creates and develops new marketing campaigns, writes articles about online marketing, social media, website design and many more. Freelance Blogger | Content Writer | Social Media Management | Pro Cannabis Enthusiast | Local Activist |

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