Anyone who starts a new company does so full of optimism. The fact that a huge percentage of new businesses fail within the first few years does not slow down the number of people launching out. That’s a good thing because our economy was built on small business. So if you are just getting started with your new lawn care company, congratulations. If you are confident and optimistic, more power to you! But it is also good to know why some other lawn care companies failed so you can head off trouble before it sneaks up on you.
Probably the number one reason a new lawn care company fails is failure to control costs during start up. This is commonly a problem when the owner and founder gets a little carried away with the idea of being CEO and puts money into vanity expenses like offices or corporate vehicles or personal benefits. Be aware that you should not think of rewarding yourself for the success of your new venture until it really does become a success.
This can also be a problem if you secure a small business loan and you have a block of funding from investors or a bank to use to start the business. The value of a detailed business plan is that any start up funds you borrow are allocated to things that are critical to the start of the business with nothing allocated for unnecessary spending. It might be that you don't even set up offices in the first year of your operation. The heart of your lawn care business takes place out there on the streets and in the lawns and gardens of your customers. All of your initial expenses should go toward equipment, necessary workers to support real business that you already have and promotion to gain new business.
Lack of attention to customer relations and customer service is also the downfall of too many fine lawn care companies. When you start your business, getting and sustaining a cash flow is absolutely critical. So once you establish a base of a few solid, repeat customers, take care of them like royalty. Talk to them all the time so you know if they are happy with your work. Try to find new ways to be of value to the customers you currently have. Don't be afraid to perform a service for free for a reliable customer to lay the groundwork for that service to become part of your contracted work with that customer. Your attention to customer service will assure you keep the business you have. And it will
Finally, attention to the details of running a business that are not directly related to lawn care can create monumental problems for a new lawn care company. Accounting, knowledge of legal and tax issues and paying attention to the nitty gritty that every business has to take care of can take your business down just as quickly as poor quality of work for your customers. The last thing you want is to suddenly realize that you have not been paying your bills or that you are in trouble with the government because you did not take care of filing proper approvals, paying your taxes or other matters of business organization.
Take the time to understand every aspect of how to run a business. It might mean you hire an "office manager" to make sure all of those business details are attended to. In that way, you can focus on the thing you are the best at which is building the business and doing a great job for your lawn carte customers. If you do that and avoid the common pitfalls that take down so many new law care companies, you are in for many years or prosperity and success.